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The true price of a pizza – Letter from Chris Beverley in today’s Yorkshire Post

The true price of a pizza – Letter from Chris Beverley in today’s Yorkshire Post

Chris Beverley - Graph

The true price of a pizza

The surprisingly frank call by Domino’s Pizza chief executive Lance Batchelor for immigration laws to be loosened further to help the firm to fill thousands of jobs caused quite a stir recently.

These comments demonstrate the fundamental economic principle of supply and demand. In a nutshell, this states that when the supply of something is increased (in this case, labour), its price decreases.

What chief executives call ‘labour costs’, the rest of us know as ‘wages’, and nothing helps to keep wages down better than an ever-expanding supply of labour, ideally from poorer countries.

As consumers we all have a choice where we spend our money. Perhaps it is time to reward those companies which recruit local staff and pay them a reasonable wage and stay away from those which do not.

Chris Beverley

4 comments on “The true price of a pizza – Letter from Chris Beverley in today’s Yorkshire Post

  1. If Dominoes goes out of business or sales go down so what, its us that spend our money, where we want, personally i reckon dominoes Pizzas are crap and bad value.
    If it means Pizzas go out of fashion, well even better for our waistline, fast food places come and go, so what, these are bottom of the pile jobs, so staff would find something else, using more immigrants costs us more, keeps us out of work, saps the NHS, drains money from the treasury. etc etc

  2. It is about time we all stood up to be counted. First by boycotting all these companies that want the cheap labour, then ones using Halal meat only, then any company employing the PC brigade. Perhaps then we will start taking our country back.

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